No Time to Die, James Bond’s 25th film, will be available to rent on all major digital platforms in the U.S. on November 9, 2021, for $19.99 USD.
As reported by Variety, No Time to Die will arrive as an on-demand rental just over a month after its exclusive theatrical premiere on October 8, 2021.
This decision may have stemmed from No Time to Die’s domestic box office debut of $55 million, which was a bit under expectations as MGM and EON Productions “had hoped to cross $60 million in its domestic launch based on tracking and advance ticket sales.” It also may have to do with the fact that, as Variety notes, “Bond films typically attract older audiences, a demographic that has been hesitant to return to movie theaters during the pandemic.”
The latest Bond film was estimated to cost $250 million – $300 million before marketing and, fortunately for those behind the film, No Time to Die’s worldwide earnings recently passed $610 million. This early move to on-demand will surely be a way for them to increase that overall number from the U.S.
For comparison, pre-pandemic Bond films like Spectre and Skyfall earned $70.4 million and $88.4 million, respectively, in their opening domestic box office weekends. However, No Time to Die has surpassed Casino Royale’s global total of $600 million and Quantum of Solace’s $585 million.
In our No Time to Die review, we said that it is “is a great showcase for Daniel Craig’s first-in-class performance, but still an uneven swan song for the best Bond we’ve ever had.”
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