Disney+ has released two TV spots showcasing its diverse lineup of original programming, which has earned the streaming platform an impressive 71 Emmy nominations.
Some of the shows earning multiple nominations include Season 2 of The Mandalorian with 24 nominations and WandaVision with 23, the latter of which earned Marvel Studios its first Emmy awards for narrative (half-hour) production design, fantasy/sci-fi costumes, and original music and lyrics category for ‘Agatha All Along’ during the Creative Arts Emmys virtual presentation.
You can watch the official Disney+ Emmys TV spot in the video below or at the top of the page.
In our recent State of Streaming 3.0 initiative, we explained the importance of intellectual property, or “IP” for short, which can make or break a company’s chance at surviving the Streaming Wars. We spoke to Disney’s Chairman of International Operations & Direct-to-Consumer, Rebecca Campbell, about the value of IP and how it has made Disney+ a true Emmys contender in 2021.
“The story of our success is rooted in our brand-first approach that has carried us into consumers’ homes around the world,” Campbell informed IGN. “It’s worth highlighting that the quality and strength of our IP directly contributed to Disney+’s incredible 71 Emmy nominations this year. Projects from each of Disney+’s brand tiles on service, Disney, Pixar, Marvel, Lucasfilm, and National Geographic, in addition to an original short from ‘The Simpsons,’ were all recognized with Emmy nominations in the service’s second year of eligibility. Given that storytelling is at the heart of everything that we do at Disney, we’re incredibly proud of how much our stories have been embraced by people around the world, and it’s this emotional connection that helps us stand out in the marketplace.”
While the success of Disney+ is noteworthy, the Mickey Mouse company is also receiving nominations for its other streaming services, such as Hulu and ESPN+. The Disney Bundle, which includes Disney+, Hulu (Ad-supported), and ESPN+ for $13.99, gets you access to shows like The Handmaid’s Tale, which received 21 nominations.
Disney released another Emmys TV spot highlighting some of the biggest shows you can stream with the Disney Bundle in the video below.
With 116 million subscribers and counting, Disney+ is quickly catching up to rivals Netflix and Amazon Prime Video. As Chairman of International Operations, Campbell is looking forward to expanding the streamer into new territories around the world. “In just under two years, we’ve established ourselves as one of the true leaders in the direct-to-consumer space – and it’s still very early days,” Campbell explained. “I’m excited for our upcoming Disney+ launches in South Korea, Hong Kong, Taiwan in November, and expanding our offering in Japan in October, as well as various other territories in 2022.”
Disney+ Spotlight: September 2021
David Griffin is the TV Streaming Editor for IGN. Say hi on Twitter.